CAP Codes

Committee of Advertising Practice (CAP)

What are CAP codes?
The codes produced by the Committee of Advertising Practice (CAP) are designed to ensure that consumers are not misled. This means claims must be backed with credible evidence.
By keeping up to date with the many CAP Codes that apply to food supplements, herbal and natural health products and holistic and complementary and alternative medicine (CAM) therapies, Avena Consultants is able to advise clients on how best to interpret them for effective online copy.