Website copy reviews
Avena Consultants can review your website copy and provide copywriting services to help you create authentic and compelling text for your site. This will ensure that your internet marketing complies with the CAP Codes administered by the UK’s Advertising Standards Agency (ASA).
Health and Nutrition Claim Reviews
Avena’s claim review service will help you meet advertising code standards whilst successfully marketing products to consumers. We can advise on how to substantiate health and beauty claims, and we carry out extensive searches to find supportive evidence. Sources include European Food Standard Agency (EFSA) scientific opinions on nutrition and health claims for food supplements, the European Medicines Agency’s community monographs for herbal product indications, and peer-reviewed scientific papers.