Label & Claim Reviews

Get your copy right

Avena make sure your copy is ready for market

The label communicates directly with the customer

There is much to get right and much that can go wrong, avoid costly label runs and rewrites.

Avena will ensure that your label is compliant to maximise your product offering.

Regulatory assessment of food & supplement labels and packaging

Easy to read instructions for compliance with UK and EU labelling legislation

We examine every aspect of your labels from the name, the claims, the instructions, ingredients list, nutritional info and all the mandatory stuff

Is your website Copy CAP Code compliant?

Avena provide copy reviews and  copywriting services to create authentic and compelling messages for websites and online marketing promotions. In compliance with UK Advertising Standards (CAP Codes).

Can you make that claim?

Avena’s claim review service helps you meet advertising CAP codes standards (ASA) whilst optimally marketing products to consumers.

Expert advice on how to substaniate  health, nutrition and wellbeing claims.

Health, Nutrition and Wellbeing Claims service

How to substantiate health and beauty claims

Find evidence and comply with misleading advertising rules

Review scientific opinions on nutrition and health claims for:

  • Food supplements
  • Ingredients
  • Foods

Search community monographs for herbal product indications

Access peer-reviewed scientific papers, official databases and more

For optimal marketing in compliance with rules

Get In Touch Today

Connect with Avena Consultants now to simplify regulatory compliance and enhance your product development. Elevate your brand in the UK and EU markets!

Address

3 Coates Place, Edinburgh EH3 7AA

Phone

+44 7508 511724

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